I build culture. Electronic music built me.

Twenty years inside the cultures that matter has taught me one thing, the technology changes, the platforms change, the formats change. What never changes is how people connect around something they love.

I've also co-founded platforms that didn't make it, and that's probably where I learned the most.

I started as a producer and DJ, which means I learned culture from the inside out. Not from a deck or a trend report, from stages, studios, labels, communities, and the long conversations that happen after the show. Electronic music gave me a masterclass in how identity, creativity, and community actually form around sound. From the inner circles of ADE, Miami, and Ibiza to late night conversations with artists, managers, and label heads, I've spent twenty years earning a seat at tables that don't have public invitations.

That foundation shapes everything I do now. I'm currently working with mau5trap on A&R, creative strategy, and business development. With Davis Elen, I'm researching and deploying AI agent systems inside real business environments, testing in production what most companies are still discussing in slide decks. And Pitch.Audio is where the electronic music community comes to develop, learn, and build careers that last.

My labour of love is Send-Music, built brick by brick over time. Send-Music is mine, self-funded, self-built, and completely pressure-free. Built to solve the simple problems others walked past. A platform for producers and DJs to share unreleased music and connect with each other the way the culture actually moves.

The through-line across all of it is the same, understanding how cultures form, what makes them stick, and how to build the technology, strategy, and community around them without losing what made them worth caring about in the first place.

“AI can generate a strategy. It can't tell you whether the moment is right. That part still takes a human.”

Originally from Sydney, with time in London and Los Angeles, I now live and work remotely from Costa Rica. The best ideas, like the best music, tend to travel well. If you're building something interesting in music, creative technology, or culture, I'd love to hear about it.